The SMART-HUBs project is an innovative cross-border initiative designed harnessing the power of culture and creativity to create a more inclusive and prosperous future.
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programme
Project Identifier
2021-2-BE04-KA220-YOU-000050778

project description
Eco-health tourism – a form of responsible travel in natural areas to protect the environment, well-being of local populations and health benefits of visitors is growing rapidly. However, it is largely absent from entrepreneurship education. Grassroots eco-health tourism project was consequently born, with a clear objective to introduce new models of entrepreneurship education through actions in the field of eco-health tourism to young people as the target audience.
Seven organizations from five European countries – Italy, France, Ireland, Sweden and Belgium will collaborate with each other to address existing challenges. Some of them are about young people regaining control of their lives by developing their own professional project in their living area, fighting against desertification and aging of the population as well as improving the resilience of rural businesses.
goals
The project aims at creating a guideline of good practices for innovation and a pedagogical guideline for youth initiative in eco-health tourism. Training courses and an immersive online training toolkit with referential entrepreneurship skills in this sector will also be provided to young people to implement them in their current or future projects or businesses.
outputs
- Guide with best practices in ecotourism
Repository of Knowledge Exchange: a collection of podcasts, case studies, interviews, articles and networks around the topic of eco-health tourism.
Video Showcase: video interviews to eco-health tourism entrepreneurs around Europe
- Collaborative Guide to Crafting Eco-health Tourism Experiences
related articles
Empowering youth: the SMART-HUBs project opening conference
Materahub will join the inaugural conference of SMART-HUBs project on September 24, 2025, at the Archaeological Museum of Patras in Patras, Greece.
Read More >>Beyond 2025, Culture as a Compass for Collective Futures
At the Culture Action Europe conference, our Project Manager Angela Dibenedetto joined the conversation, reaffirming Materahub’s commitment to bridging local innovation and European cultural policy. Photo credits: Studio Madonna (@_studiomadonna_)
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