The PAAC wins the Creative Business Cup Italia 2024

The Paac offers an unlimited wardrobe that reflects the preferences and style of its customers in a sustainable way.

We are thrilled to congratulate The Paac on being named the Italian national winner of the 2024 Creative Business Cup !

Through an artificial intelligence and clothing rental system, The Paac offers an unlimited wardrobe that reflects the preferences and style of its customers in a sustainable way, with the aim of reducing the negative environmental impact currently clothing has on our planet.

The Paac will have the opportunity to bring their vision to the Global Finals of the Creative Business Cup in Copenhagen on 2-3 June !

Congratulations on this amazing achievement – ​​we can’t wait to see where their journey takes them after the Global Finals !

Creative Confidence: A Skill for the Future

Creative Confidence: A Skill for the Future

Brussels, 7–9 September 2026 | Materahub will once again be at the forefront of Creative Skills Week 2026, drawing on decades of European cooperation to bring forward evidence, models and perspectives that can inform the next generation of skills ecosystems and future policy priorities.