The “Rethinking Cultural & Creative Industries” project will be an accelerator in the transmission of new knowledge and the acquisition of digital and business skills for workers in the creative and cultural sectors. Its purpose is to be an example of good practice in culture in relation to the effective and immediate response to crises and transitions in an era identified with the rapid speed of change in all aspects of human activity.

The creative and cultural industries, as a pillar and catalyst for sustainability, have a direct and indirect impact on the economic and humanitarian development of EU countries. Especially in cases of health crises such as COVID-19, the creators are called to meet the diversified and increased cultural needs of society but also to ensure their viability in alternative ways. Thus, today more than ever, adaptability is a catalyst that can guarantee the resilience of CCIs, i.e. their ability to evolve effectively in changing conditions by overcoming structures that are outdated or problematic and utilizing all available resources.

The Covid-19 pandemic, which has been and is being addressed, including through confinement and the consequent avoidance of overcrowding, has brought about rapid change in all creative and cultural industries as creators and organizations have been exposed to a whole new condition. Νew technologies and the internet are not just complementary channels for the distribution and promotion of their work and activity but, mostly, the only ones.

As expected, the lack of readiness for such a treaty combined with state underfunding to boost cultural activity, as is customary in times of crises (especially health crises), has caused embarrassment and consequently much delayed or non-existent adaptation through the use of technology, so no resiliency.