In the context of one of the most disruptive global events in recent history, creativity & wellbeing (WB) are at the forefront of societal resilience. The sector of “arts, culture, creativity” is, alongside science, technology & business (3 pillars), pivotal for the development of society and the global economy; WB & quality of life would be drastically undermined by any irreversible harm to either pillar.

The current global business model relies on a skills structure that has proven to lack innovative capacity, resilience, and quality in disruptive times. Hence, the need for an integrative paradigm in which creativity and arts are not solely “the creative economy” but form part of society’s fabric. The core of all these actions was the push to generate WB for the whole society: a consistent attribute that allows for green growth, sustainable job development, rapid adjustment to Industry x.0 while retaining a well-rounded society’s basic features.

The CIRCLE proposes an innovative approach. It brings together actors from 3 countries, with expertise in entrepreneurship,creativity,digitalization and targets 2 groups: creatives and non creatives, to upgrade their resilience by building digital, creative and sustainability skills and allow cross-fertilization.

The project adds flexibility and structure, with an overarching digital umbrella, supporting the individuals to make better decisions about their businesses or ideas, thus supporting the EC efforts made during the last decade, when CCS have gained increased attention in European Union policy making.