January 2024


Can Machines Become Our Own Creative Partners?

Materahub recently won the national call TOCC Azione 1- Capacity building, funded under the Italian Recovery and Resilience Facility to support the digital transition of Cultural and Creative Industries. 

The winning project, named “The New Real, A Generative AI Academy” is a lifelong learning class designed for cultural institutions, cultural enterprises, artists, and designers, intending to enhance the competitiveness of the sector by integrating generative AI technology and skills.

To better understand the vision beyond the academy and the philosophical position beyond its design, we interviewed Federico Bomba, Research Fellow of Human-Computer Interaction and Creative Director of Sineglossa, partner of the winning consortium and AI experts.



The Crafthub Journey: Project Catalogue

Explore the CraftHub Catalogue for a comprehensive overview of activities supporting craft makers across Europe over the past three years of the project. This catalogue reflects the commitment to craft heritage, culture, and innovation. It provides a detailed visual and digital account of the entire journey, showcasing how partners engaged with craft professionals and local communities to foster cross-fertilization of craft practices. The catalogue includes craft material libraries, workshops, residencies, tutorial videos, and more.

Download the catalogue now>>


Invitation to International Conference in Portugal

PlayAct invites you to the International Conference on Placemaking, taking place on March 14-15 in Évora, Portugal. We have an open call for paper submissions showcasing placemaking projects. The conference welcomes scholars, young researchers, urban players, and NGO representatives to explore different aspects of placemaking, covering topics such as tourism, rural areas, gentrification, community activation, environmental challenges, artistic contributions, youth activism, gender identity, migrant integration, etc.

Submit your proposal before February 7th.

More information here >>


Creative Business Cup 2024

Calling all Italian entrepreneurs in creative sectors such as advertising, architecture, crafts, design, experience technologies, fashion,  video, and photography, gastronomy, leisure, music, arts, radio and television, software, makers of 3D printers, toys, games and much more. And, if you have a registered company, showcase creativity, possess a market-potential idea, or received <$1M in investments, this is your opportunity!

Join the world’s largest competition for innovative startups and connect with global investors and be a part of the 12th-anniversary Global Finals. Apply before April 15th. 

Participate here >>

Promoting EU

Promoting Europe is the official Materahub dissemination channel to stay updated on news, communities and opportunities coming from European projects.
Read what’s new and follow us to keep in touch.

Co-Designing Urban Games with Erasmus+ Future Citizens

Join the hybrid interactive international session of Future Citizens next February 27th at 4 pm CET. Young participants from Italy, Estonia, Romania, Denmark, and Portugal will collaboratively address challenges and create playful solutions for our urban game.  

More info to participate >>