project description

The IMEDIAL project is based on reports and statistics review at national and EU levels and own research of partners. It is a response to the need to integrate “critical thinking, information evaluation and media literacy as some of the top skills for the 21st century” into educational systems. It is addressed to learners and educators.

The IMEDIAL project aims to increase the MEDIA literacy skills of adults to combat misinformation, false news and cyber aggression. Especially those that work in non-formal education settings, adult education centres, social centres, NGOs, associations and freelancers working with disadvantaged learners. It is also aimed at learners from disadvantaged groups, including persons with low skills and with lower level qualifications, with low income, from remote areas; unemployed, women, immigrants.


  • Expanding and developing the skills and competencies of media education of adult educators in the effective teaching of these skills (especially those working with disadvantaged students).
  • Increasing the media literacy skills of adult learners (especially disadvantaged).


  • IO1 – IMEDIAL workbook: includes methodology, materials, examples, exercises and tests revealing the techniques used by media creators to help the educators to achieve the goal of the training – to let participants enter the world of reading and understanding various information communicated by different media.
  • IO2 – IMEDIAL cards: The cards will be a set of activities where each of them will be visualized on a physical card with instructions for educators containing the following elements: Name of the activity, description, tips, duration and materials needed to implement the activity.
  • IO3 – IMEDIAL mobile APP: The mobile APP will be a mobile application that will serve as a useful tool for adult educators and participants of their workshops by providing means to deliver the IMEDIAL cards to both groups: educators and learners.


related articles

The Creative Europe Unconference

The Creative Europe Unconference

Paolo Montemurro, Director of Materahub, tells about what the meeting of the Creative Europe projects’ coordinators should have been and the opportunities born from that canceled event.

Roberta Capozucca, Communication Officer at Materahub, participated to the New European Bauhaus Prizes 2023 ceremony in Bruxelles (21-22 June).

Brussels, I am yours

Roberta Capozucca, Communication Officer at Materahub, participated to the New European Bauhaus Prizes ceremony in Bruxelles (21-22 June 2023).