Paolo Montemurro, Director of Materahub, tells about what the meeting of the Creative Europe projects’ coordinators should have been and the opportunities born from that canceled event.
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programme
project description
Tourism is one of the most dynamic economic sectors in the world. This continued growth in tourism is accompanied by increased consumer awareness of sustainable (environmentally friendly), participatory and inclusive tourism. Raise awareness on the theme of sustainable and inclusive tourism, understand the business opportunities it offers and how to take advantage of them individually or as a group of young entrepreneurs. In this way, the European Youth Roots project promotes the involvement of young people in innovative projects in the field of participatory and sustainable tourism.
goals
- Raise awareness on the theme of sustainable and inclusive tourism, understand the business opportunities it offers and how to take advantage of them individually or as a group of young entrepreneurs. In this way, the EYR project promotes the involvement of young people in innovative projects in the field of participatory and sustainable tourism.
- Develop a coherent strategy to improve and diversify the promotion of sustainable and inclusive tourism services.
- Recognize, develop and fully exploit the potential of cultural and natural heritage (develop tourism of high value/low volume (specialized) rather than high volume/low value (mass)).
- Produce the results of new innovative approaches to better support competitiveness and employment, in particular at regional and local level and promote the integration of young NEETs. The tourism sector has significant potential for the development of entrepreneurial activity, as the vast majority of tourism businesses are small and medium-sized enterprises (SMEs).
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