Creative Land Europe encourages policy makers, tour and local culture operators to interact with European creatives and artists to build new visitor experiences in cities, neighborhoods and areas of cultural and environmental interest, furthering interaction among visitors and citizens through new creative languages and technological tools.
Creative Land Europe allows promoting visitor experiences already implemented in EU cities and regions, stimulating new exclusive and customized experiences and enabling visitors to know contents and messages of a territory through its inhabitants.
EXAMPLES FROM ITALY AND EUROPE
Il Suono della clava is a journey to discover short stories and popular memories “physically” related to the places where they belong. With the use of QR-code, you can access for free and listen to the stories that lie behind an anonymous door or a written story erased by time. All audio clips have a maximum duration of 2 minutes.
The Big Draw aim to get everyone drawing, engaging many more people who can benefit from drawing and contribute to society! It connects people of all ages with museums, outdoor spaces, artists, designers, illustrators and is a powerful tool for invention, communicating complex concepts, and social and cultural engagement.
Urban Sketchers is an all-volunteer nonprofit dedicated to fostering a global community of artists who practice on-location drawing. Its mission is to raise the artistic, storytelling and educational value of on-location drawing, promoting its practice and connecting people around the world who draw on location where they live and travel.
Creativity is one of the major components of the experiential and participatory tourism because it allows tourists to enrich their stay by doing creative workshops or personal artistic experimentation. Creative Paris include more than 34000 creative workshops involving all fields of artistic creation. One way to discover Paris while promoting other area, expertise, heritage…
Touring internationally since 2008, Play Me, I’m Yours is an artwork by British artist Luke Jerram. More than 1,300 pianos have already been installed in 46 cities across the globe (public parks, bus shelters and train stations, markets and even on ferries), from New York to London, for anyone to play and enjoy: Play Me, I’m Yours invites the public to engage with, activate and take ownership of their urban environment. Artists customize and decorate their instrument by keeping in mind the context.
Gardens of Easton Lodge Preservation Trust in Essex (UK) broadens its activities each year, exploring the gardens’ history and linking to national and local events. The 2007 theme commemorated the bicentenary of the abolition of the slave trade. Over 1,000 schoolchildren decorated re-usable cloth bags with patterns inspired by adinkra symbols on Ghanaian Fairtrade chocolate wrappers. In the gardens, 400 people saw the exhibition of bags displayed on giant yew hedges and explored renewable resources.
Rediscover Monticchio event was organized in 2011 to enhance and promote local tourism through 2 weekends of entertainment including theatrical walks, artistic and educational workshops for children and theatrical performances framed by the entire area of Lakes of Monticchio.
Fairy attractions took place in December 2012 aiming at presenting to the citizens the attractors that, will be built in the ancient towns of Aliano, Castelsaraceno and Sasso of Castalda. Through the power of images and entertainment, the squares and streets were animated and transformed into stages to describe what has been planned and will be soon realized.
CO-CREATION OF VISITOR EXPERIENCES
Il progetto Creative Land Europe prevede la formazione per i gestori dei Centri della Creatività della Basilicata, perché diventino facilitatori per le co-produzioni di esperienze di visita, sia nei territori lucani che in Europa. Il percorso formativo partecipato costruirà piani di sviluppo e promozione delle esperienze di visita esclusive per territori e città, costruendo modelli di business sostenibili e scalabili.
Le esperienze pilota saranno realizzate in Basilicata, all’interno dei Centri della Creatività e faranno parte dell’offerta culturale che il territorio proporrà in vista di Matera2019. Per co-creare le esperienze interattive esclusive il progetto realizzerà laboratori "creative to creative" - tramite la piattaforma web di Creative Land Europe si organizzeranno laboratori partecipati nei centri coinvolgendo i cittadini (soprattutto giovani) artisti e creativi, policy makers e operatori turistici per ideare assieme esperienze di visita esclusive. I responsabili dei centri e gli artisti/creativi coinvolti stileranno il progetto esecutivo dell'esperienza di visita e lo caricheranno sulla piattaforma web di Creative Land Europe per condividerlo con la rete. Se sarà necessario si potranno attivare campagne di crowdfunding.
La rete Creative Land Europe vuole promuovere le esperienze di visita in Europa: sarà un aggregatore di esperienze interattive per tutte le città e i territori europei che vorranno aprirsi ad un coinvolgimento diverso di cittadini e visitatori. Attraverso la rete si promuoveranno le esperienze pilota e si stimolerà la nascita di altri laboratori per accrescere le co-produzioni esclusive, soprattutto nelle città Capitali Europee della Cultura, partendo dalle esperienze di Matera e della Basilicata.
PARTNERS OF THE PROJECT
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